We came into contact with a promising e-Health start up. They were looking for a launching customer and funding in the Netherlands. After a short cross introduction, we quickly zoomed in on their plans and ambition. We made an analysis of the product in combination with the competitive playing field. As a next step, we looked for an organisation that could make smart money available: funding and a network that would be relevant in particular for the solution of our partner. Once we had selected it, we introduced our partner. We supported the meetings that followed, helped them to draw up a business case and ultimately we set up a joint venture for the business partners.